The most forgiving men’s ski boot in the Prime series, the Atomic Hawx Prime 90 is perfect for skiers looking for confidence and control.

• For lighter skiers with medium-width feet – or those who have the chance to ski just a few times a year – the Atomic Hawx Prime 90 is the most forgiving ski boot in the Hawx Prime men’s lineup, at a price all skiers can afford. Legendary Hawx Feel with flexibility levels anyone can control – and proof you don’t need the stiffest boot there is to steer your skis. But softer boots don’t mean simpler tech. Prolite, a revolutionary light construction with added reinforcements in key zones, means less weight on your feet. No matter whether you’re carving down the slopes or cramming into a lift line, the 3D Silver liner will keep you comfy. Skiing should make you feel good – and for that, your boots need to feel good, too.

BOOT FIT

• Medium

SKILL LEVEL

• Advanced

Key features

Memory Fit

• Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.

3D Ankle and Heel

• A pre-formed, anatomical ankle and heel area provides a precise and comfortable fit.

100 mm Medium Last

• Legendary Hawx Feel, this highly anatomical 100mm last is the gold standard for medium fit boots.

Other Features

Prolite

• Revolutionary light construction with supportive reinforcements in key zones.

Energy Backbone

• Reinforcement in key zones giving extra strength and edge grip for powerful skiing.

PU / PU

• Polyurethane (PU) plastic delivers great skiing performance, suspension, and progressive flex.

Cantable Grip Pad Single Component ISO 5355

• These durable Cantable Grip Pads allow for the use of canting shims in Hawx Ultra, Prime and Magna.